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Facebook & Instagram fined: How the small country of Norway could finally break Meta's business model. (tutanota.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Facebook & Instagram fined: How the small country of Norway could finally break Meta's business model.::With a fine of only $100,000 Norway could destroy Facebook's & Instagram's business model relying on personalized ads.

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[–] TotallyNotADolphin@sh.itjust.works 3 points 1 year ago

To be more specific, they can serve targeted advertisement, but only based on metrics explicitly provided to Meta. Such as your facebook profile and pages you like/follow/interact with on their platforms.

The issue they're being fined for is using data collected from everywhere else online that is being used to build a sort of cross web advertisement profile for different individuals, that they basically have no say og controll over.

For example, Meta can't track my browser history or activities on say lemmy to build an ad profile and then serve me ads based on that. They would have to use whatever data is actually generated by my Facebook profile that is mostly inactive