this post was submitted on 11 Aug 2024
14 points (100.0% liked)

Aotearoa / New Zealand

1656 readers
11 users here now

Kia ora and welcome to !newzealand, a place to share and discuss anything about Aotearoa in general

Rules:

FAQ ~ NZ Community List ~ Join Matrix chatroom

 

Banner image by Bernard Spragg

Got an idea for next month's banner?

founded 1 year ago
MODERATORS
Dave
RaoulDuke
14
The surveilled society: Who is watching you and how (www.rnz.co.nz)
submitted 3 months ago by absGeekNZ to c/newzealand
29 comments fedilink hide all child comments
 

cross-posted from: https://lemmy.world/post/18517996

you are viewing a single comment's thread
view the rest of the comments
[–] msage@programming.dev 2 points 3 months ago (1 children)

Knowing where you are and how you feel is just adding more layers to the ad pitch.

God knows if it works, but they sell the data and entities buy them, perhaps less important to utilize it all together than getting people used to constant surveillance and slowly building profiles and monitoring how to influence them.

[–] Dave 3 points 3 months ago

I'm reading Mindf*ck at the moment, the book by the Cambridge Analytica whistleblower, and it's pretty eye opening.

Basically using big data to identify a small number of people you can manipulate to change the outcome of elections. Billboard data surely feeds into that, if you can identify individuals from it (which you might not be able to today, but as you say, getting people comfortable with surveillance will allow more invasive iterations of the technology).