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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 2 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] sugar_in_your_tea@sh.itjust.works 1 points 1 month ago* (last edited 1 month ago)

Exactly. My brother bought an accounting firm and is planning to do just that. You can probably double-dip as well by selling these customers to a competitor/new startup as referrals.

Business tends to follow exactly that model:

get users at any cost, and lose money if you have to
raise prices to improve profitability
go to 1 if needed (i.e. promotions), otherwise go to 2