this post was submitted on 12 Nov 2024
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The small business tax credit program Harris spent so much time talking about seemed like exactly the wrong thing to be talking about to exactly the wrong people.
It would maybe work for people who are fiscally conservative and socially liberal (AKA nobody). Deeply nerd-brained capitalists that think "gee whiz, this market is not competitive, competition could be grown by creating small businesses for the giant corporations to compete with!"...it's a completely bookish garbage policy competing for ad space in an environment where her opponent was talking about how Harris was for giving transgender, border-crossing, violent criminals "sex changes" for free with "your tax dollars".
When I saw the "She's for they/them, not for you" commercials airing on NFL broadcasts this year, I shuddered to myself and I got that bad 2016 feeling all over again.
YUP. She ran a campaign that was focused on middle-class ideas, but very low on working-class ideas. If you're struggling to buy groceries, starting a small business is as unattainable as purchasing a yacht, no matter what kind of tax credit you're offered. I didn't see the ad you're talking about, but I got that exact feeling when I heard she was campaigning with Liz Cheney.
Looks like it was famous enough that it got its own wikipedia page: https://en.wikipedia.org/wiki/Kamala_is_for_they/them
I read an article saying that basically everyone that watched the ad came away with much less support for Harris. It triggers the exact portion of people's lizard brain that they use to make their political choices. It was the 2024 version of the "Willie Horton" ad.
Oof, I just watched it, and I can immediately see why it was effective. Yeah, "Willie Horton," is a good comparison.