this post was submitted on 03 Oct 2023
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Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

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[–] 3arn0wl@lemmy.world 208 points 1 year ago (18 children)

I guess this is a fair indication then of how much Meta receives per person from advertisers...

[–] nightwatch_admin@feddit.nl 14 points 1 year ago* (last edited 1 year ago) (3 children)

Meta received about 4-5$ per user per month, so the Zuck is pulling everyone’s legs here.

Edit: 3-4$.

[–] theonetruejason@lemmy.world 9 points 1 year ago* (last edited 1 year ago) (2 children)

The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.

The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.

[–] p03locke@lemmy.dbzer0.com 1 points 1 year ago

And then you lose the entire community, because of the sheer drop of the population. You can't run a social media platform with just "whales".

[–] pufferfischerpulver@feddit.de 1 points 1 year ago

This guy businesses

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