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I think it's two meanings used in different situations.
One is literal with internet going down from either "the hug" or some other natural disaster happening to an endpoint.
The other is for hype, which is less spectacular, and to what I usually see as the same case "slam/ slammed" is used in news ex. "new ai that teases you while insulting your questions slammed the internet" (made up)
I vote for the first one but the second is happening from marketing so it is unavoidable.