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Honestly, we really don't know. mastondon.world and lemmy.world are run by donations and that's worked so far. Ruud and his folks have been pretty upfront about their finances.
The general temperament I've gotten is people around here are opposed to a corporate like monetization. I agree with that. Usually, at least what I've observed, is that when a service monetizes it becomes enshitified.
We'll find out eventually what happens.
Open-source projects have always been sustainable by donations. Just look at Wikipedia; it's been around for 22 years. Linux has been around for even longer.
If lemmy.world ever sold out, I'd probably just move to reddthat.com. Problem solved.
Well that's the nice thing about a decentralized platform. If someone tries to "take over" Lemmy, they would have to take over all 1,100 Instances on separate servers in different countries to ruin it.
As long as we don't allow capitalist corporate greed to ruin the Fediverse like it has ruined (and will continue to ruin) practically everything.
I am more of a business person than a developer, so I approach it from that perspective.
I suspect that we will see different instances using different ways of paying for the service. It wouldn't surprise me in the least bit if there might be an ad supported instance, donation supported instance, subscription instance, etc. I think this is great because it puts power in the hands of the user to choose the experience they want. It should strongly encourage the design of a platform that prioritizes the user.
Right now things feel hacked together, but its inevitable that at some point performance issues, onboarding friction, and UX issues will be addressed. I really think its only a matter of time before decentralized platforms talking to each other take over.
I mean, it is possible that instance admins will be able to show advertising on ones instance, but you will be able to find dotation based, ad-free instance instead. Lemmy as a whole won't be monetized, only a particular instance. But it's only my guess
Think of the Fediverse much more like Wikipedia than anything else. It is run in donations and volunteers. It is not for profit and for the benefit of all people.
Fediverse is, well, federated. This means that it's spread across multiple servers that are independently run by their admins, but have agreed to work together and share communities between each other.
For example, lemmy.world is a site operating several communities, as are beehaw.org and lemmy.ml. One of them could choose to monetize, and that wouldn't affect the other sites. If new site pops up that is full of ads and spam, then other sites could decide to block communities from them on their site.
I am fully open to people running everything collecting donations. Or even sponsorships are cool. Straight up monetization through making users pay for shit that doesn't give anything in return is not cool. Let alone the fact that users make all the content to begin with
It's definitely possible to see scammy for-profit strategies pop up.
A more likely outcome is Big Tech coming in and fragmenting and dissolving ActivityPub servers like all the Lemmy servers. It will most likely be Big Tech incorporating the big tech websites/servers (Meta, Twitter, etc) into ActivityPub and then creating a closed Big Tech ActivityPub-like system where the artifically popular servers/instances (Meta, Twitter, etc.) migrate from FOSS ActivityPub to a closed for-profit system and essentially close off FOSS Lemmy. And most people wont understand FOSS ActivityPub vs Big Tech ActivityPub-like system thereby rendering OG Lemmy useless.
I prefer the idea of have separation; one whole server(s) for bots, one for for‐profit big tech, etc. Big Tech can play but won't interfere with the heart of the AcivityPub.
But who tf am I?
Facebook is makikg their own Twitter aoternative apparently based on Mastodon, so at least that instance will be monetized probably.
This is a great question. To add to this, what happens if/when/eventually there's enough users to warrant big players (celebs/fortune 500) wanting to dip their toes into Lemmyverse? I don't see this happening soon, but with enough growth, SOMEONE is going to want to reach this audience right? It'll start slow but if the trend continues, it's inevitable. Which is ok I think. The way I imagine it, celebs might have their own preferred curated/verified Lemmy instance. Maybe they'll use affiliate links for merch and promos?
If we're talking the fediverse in general, I believe Zuckerberg is launching his twitter clone very soon and it has ActivityPub integration.
That's up to the instance owners, really. I don't think the Lemmy software currently has ad support or anything like that but we could see that in the future.
Currently, most instances operate on the generosity of others. For instance, the one I'm on is mostly paid for by its owner/operator with some help with donations.
At some level they start taking so much resources that they'll need a way to be sustainable anyway. Personally, I'm hoping we see a horizontal spread out, where small groups and individuals start running their own instances. Seems more sustainable than only having like 3 large ones everybody uses.
That depends on how the admins decide to run their instances. After several crises and dramas, etc., I can say that those who decide to monetize eventually will; but so far people have been supporting their admins through crowdfunding.
The really big instances are deciding to be open to Facebook in exchange for big money. A lot of folks in other instances don't like it, and some instances have already decided to defederate from them in advance (search for the hashtag #FediPact). Yes, there's lot of drama involved.