this post was submitted on 20 Oct 2024
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Big disagree.
It is unlawful for a gift card to expire in the US. (Ask Simon Malls how badly they got fucked for this.)
There are tons of expensive restaurants my partner and I are simply not going to go to unless we're able to knock $100 of the bill.
Retired people are on a budget. Gift cards help them with that.
Often times people have niche hobbies wherein buying a present might have good intentions. but it'll be in vain. I'm a beer snob. Do not get me beer as a gift, ever. Gladly take a gift card to a good brewery. I'm a musician -- don't buy me gear. I work and tinker with networking. Don't buy me hardware. Give me gift cards.
They are low effort and high reward. They are excellent gifts, both to give and receive.
Gift cards are intentionally earmarked for a specific purpose. If you give me a gift card for a restaurant, I'll go to that restaurant, and not feel guilty about "this is too expensive". You've given me an experience I won't choose for myself, but may enjoy. It's memorable, and the experience is inherently connected to you even if you don't go with me. I won't buy myself a massage. But if you encourage me to do so with a gift card to a massage place you enjoy, I will enjoy the experience.
That's the intent of gift giving. It's a way to strengthen a relationship by sharing items or experiences you think someone will enjoy. Cash can theoretically do that, but rarely does.
This is exactly it for me. If you give me cash, I will appreciate it but just end up saving it. If you give me a gift card I will use it to buy something I wouldn't have otherwise.
Plus, you can be more intentional with gift cards. Was your dad talking about how much he'd like a new fishing pole? Getting him a gift card to an outdoors store shows you were paying attention. Maybe your wife really likes manicures but never gets them for herself. A gift card to a spa shows thought.