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You worked in a shitty industry, I'm in the valley and the marketing guys make top bank, I was a Sr principal at one of the biggies and they blow me out of the water.
Sales is often on a different level, commission is incredible.
Where do you think the money is going?
I was reading a book on this recently and it had a good reason for why some departments get all the money and some don't. Imagine you have a market that is saturated with products, you decided you can and want to buy, but can't choose. In that case, sales/marketing is what brings in the most money, so they have the most power and get paid accordingly.
Now imagine the post-war booming economy where every car made gets sold and cars are fairly established as a product. Sales and engineering performance are not that important, but financial departments grew immensely, because the competition was on optimizing, cost-cutting, investment and consolidation.
Last example: new industry, still figuring out the best methods, newest products and killer apps: engineering has the most power.
Given the economy we're in right now, where money is tight, new products outside the AI hype/boom are going to be companies fighting to sell you their product, so marketing is winning right now, but it may change.
Easier answer: social skills + their whole job is ass-kissing, they get very good at it.
Imagine how good engineers could be if they didn't have to waste all their time doing actual work.
Yes, that same book also talked about how success and pay is only 5% performance and the rest is self promotion and sucking up...that helps put a lot of life in perspective