One “hololive” Beyond Regional and Group Boundaries
Until now, under “hololive production,” “hololive” has operated with a brand structure centered around individual regions and groups, including hololive Indonesia, hololive English, and hololive DEV_IS.
Going forward, we will transcend regional and group boundaries and bring everything together as one “hololive.”
This renewal is designed to enable talents active around the world to interact more freely, without being limited by region, and to create new content and forms of entertainment together.
With talents and fans of hololive production now spanning the globe, including Japan, North America, and Southeast Asia, we will further expand these connections and work together with our talents to create more open and global content than ever before.
hololive production’s First New Unit in Nearly Two Years
“ASOBI★MAWARI-TAI!” Set to Debut!
“Welcome to our playground!”
More information about the new talents making their debut this time, as well as what’s in store for “ASOBI★MAWARI-TAI!,” will be unveiled in further announcements throughout September 2026.
I'm not sure what to think about the merger. On one side, it sounds like it's just a name change and nothing will be really different. On the other, the talents make it sound like it's more than that. For example, this line in Bae's tweet about the situation:
You did not hear such language about the change from Council/Hope to Promise for example. It sounded more positive. So I am anxious that this might affect more than just the name.
I am also not really convinced by the company line about breaking group boundaries. This has never been a problem for the EN and ID branches in the past, but the JP talents (for the most part) are bound by the language barrier. I don't really see us English-speaking fans gaining anything from this, while every hour the bilingual EN talents are "encouraged" to stream more on the JP side is an hour that they don't stream in a language that I speak. If this turns out the way I fear it will, it certainly is an opportunity for cover and for the talents to make the non-JP talents more popular in JP, but it could come at a cost for existing EN/Id fans.
It's not all bad, though. I hope that the merger will help the EN and ID branches stop being treated as second-class citizens inside Cover. That burden will be carried by all the talents that keep living outside of JP. The (former) ID branch will especially be hit hard by this.
Also, after watching the whole thing, all that talk about breaking boundaries and one happy family and then showing the anime with not a single non-JP member just sits wrong with me.
Yeah, the ID members especially are pretty angry about this.
From what they said, the “repurposing” of the “former” branch channels will bring us more english/english-subbed content from non-EN members, but I don’t know if it’ll offset the potential downsides for the talents.
Calli’s thoughts on the merger seem almost threatening about this (and I mean, for good reason lmao)
Yeah, by now I've also seen Ollie's tweet and, well, she's pissed. And if Ollie is pissed, so am I.
Same with me and wawa.