this post was submitted on 28 Sep 2023
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Did you read the article? This isn’t comparable to your India vs America example, it’s specific to prices only within the EU where the EU has digital market rules that specifically prohibit this.
What Valve did does sound like price-fixing too according to your linked definition of “an agreement among competitors to [fix] price levels”:
“Valve and five publishers (Bandai Namco, Capcom, Focus Home, Koch Media and ZeniMax) agreed to use geo-blocking so that activation keys sold in some countries … would not work in other member states. That would prevent someone … buying a cheaper key … where prices are lower.”
Yes I did read it. I was pointing out that all this will do is screw over citizens of poorer EU countries. India vs USA was simply to make it obvious why the concept of geo blocking makes sense. Germans will on average have stronger buying power than someone in Latvia.
Steam is a storefront, not a competitor to game publisher. It's effectively no different than Lidl agreeing to run a regional rebate program for Samsung TVs in Latvia for whatever reason.
The geo blocking enabled cheaper prices for certain countries, not higher. The only people who would have an issue with it is people from richer countries that for some reason are jealous of lower prices in some countries.
I'll admit I may not understand economies well, but the inverse is that these publishers are enabled to charge higher prices in higher-income countries. The cost of creating their goods is constant, so if Valve isn't selling at a loss to poorer regions then they are simply extracting additional profit from higher-income regions on the assumption that those customers can afford it.
I wonder how this kind of scenario plays out in other industries. Regardless, it seems like the EU has a goal of reducing gaps in buying power between their members, and their unified digital market is a step in that direction.
I think applying traditional economics to this situation is wrong. Games are digital goods so beyond translation and maybe some regional censorship, there isn't much additional cost to sell at a discounted price in lower income countries. If anything, being able to sell the same product in lower countries would lower the cost in higher income countries.