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Marketing should always be OPT-IN by default, but these extra steps to opt out is truly asshole design.
Oh, and on the opt-out confirmation screen, you get two options: Yes or No. The button colour for "yes" is white, and the “no” button matches the “save” button on the previous screen, so it's easy to accidentally cancel the opt-out. Double-asshole design!
As a developer this seems like a lot of extra work. I would assume that this was a supervisor's idea.
But I wouldn't necessarily consider giving the customer every possible option a bad choice. Giving customers the ability to fine tune their email notifications is really a bonus feature.
However, this is a horrible design choice to display 3 pages of multiple options. It's an asshole design.
It would be pretty easy to group them into a drop down list where multiples in that category can be selected or deselected with a couple of toggles.
I would assume this was some genius executive decision, but there's a very small chance it was a stupid design choice. Regardless the designer will always be blamed.
All I wanted as an "opt out of all" option and that's that. This was done on purpose, no doubt. They also had a redesign of the app many months ago, which made is incredibly hard to use because of the color scheme. I can imagine some people with accessibility issues are simply not able to use the app now.
Thanks EU for enforcing opt-in regime which makes this obsolete.
https://edps.europa.eu/data-protection/our-work/subjects/eprivacy-directive_en here
If only I lived in the EU!