"This reversible chemical reaction we are studying has the potential to increase battery energy density and charge cycles if the reaction proves stable and reliable, and if it can be manufactured economically, but that's 10 years down the track."

"Scientists invent new battery that may revolutionise everything from power tools to submarines!"

That's like news reports that just say something like:

Scientists discover water is wet, after utilizing $500k taxpayer-backed grant

Which is definitely intended to enrage people who won't do any further research, or read what the study is actually about, and will instead spread the misinformation and distrust of the scientific community

Sun News India

Then the ILoveScienceSoMuchIWouldMarryIt Facebook page reposts it as "Science is useless, study finds" and we're really off to the races.