Imagine if we all just dropped YouTube on the spot and YouTube bit the dust. They wouldn't be giving away all their ad pushing software to a competitor, so the competitor would just be better for not having it.
Enshittification
What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
I wonder if this is related to youtube being completely useless with firefox and ublock origin, sponsor block. It plays the ads just fine (and some of these ads are an hour long) but when it gets to the end it just stops.
It's directly related to YouTube getting a new CEO. According to some of the content creators I've watched they noticed an extreme change with ads essentially the moment he took over.
Same old story. New CEO needs to ~~make shitty changes that will affect profits down the line after he uses his golden parachute~~ prove himself worthy of a gigantic salary/bonus.
So is it over? 😭