this post was submitted on 19 Jun 2024
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The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there's something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

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[–] randon31415@lemmy.world 9 points 5 months ago (1 children)

Three thirsty people walk out of the desert, one at a time, and walk up to a water salesman. The first has $1, the second has $10, and the third has $100. What should the salesman charge in order to maximize profit while keeping all the customers happy?

$1 sounds reasonable, if their are other water salesmen it would probably be the best price, but it leave a lot of money on the table.

$10 sounds good, since 2/3s of the customers will get water and the saleman gets 600% more money.

$100 is the price that gets the most money, but leaves 2/3s thirsty and is way above what you should charge for water.

The answer, strangely, breaks the notion of "fair". Let us pretend that these three bottles of water are the only sale this salesman will ever make, quitting the business right afterwards. Also, let us say that none of the three will ever see the other two people's transactions. The answer then is to charge the first man $1, the second $10, and the third $100. Everyone gets water and the salesman gets the maximum amount of money. The problem is that we, subconsciously, feel that this is 'unfair' even though everyone got what they wanted. The ethical would set it at $1 while the businessmen would set it at $100 while trying to drive everyone else out of business. But what if the rich could be charged more than the poor? What if sales were based off of what each individual was willing to pay instead of which fixed price would garner the most profit?

Would this be a better world or a worse one?

[–] UnderpantsWeevil@lemmy.world 5 points 5 months ago (3 children)

The answer then is to charge the first man $1, the second $10, and the third $100.

Would the ethical answer not be $0, on the grounds that all individuals are entitled to basic living needs regardless of their personal wealth?

[–] Facebones@reddthat.com 7 points 5 months ago

For whatever reason people are always wandering out of this damn twilight zone desert, so you set up a filtered tap to offer for free, funded by bottle sales to the bougie bastards who'll pay $10 or $100 just to flex.

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[–] JimSamtanko@lemm.ee 8 points 5 months ago (1 children)

I hope this means that there won’t be any more junk mail bullshit adverts in my mailbox trying to get me to go to their stores- since they’ll change prices on a whim- there’s no need for them any more.

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[–] Nerrad@lemmy.world 8 points 5 months ago

So Walmart can easily raise the price while an item is in your shopping cart? Pick up a $6 bag of Cheetos and pay $8 at the self serve checkout.

[–] apocalypticat@lemmy.world 8 points 5 months ago

I can't possibly shop there any less than I already do, but this is good to know.

[–] Juice@midwest.social 8 points 5 months ago (1 children)

So this is being sold a certain way, as a tech advancement that takes advantage of "surge" pricing, as if retailers are adopting the latest tech and profitability schemes. And in fact, wrt a huge company like Walmart that operates on wafer-thin margins scaled up to mass consumption quantities, I don't doubt this will have some effect.

But the fact is, these chains already had extremely dynamic pricing schemes, and would change many prices daily or at least weekly; its just they had employees walking around who manually scanned the items and replaced the labels. When I worked at a box retailer we had 3-5 people where this was their only job. And i didnt work at a place with half as many skus as walmart. So the real savings is in the value of the labor the company will cut from implementing these smart shelf labels.

The initial investment will seem quite high, but businesses split up their capital investments over 10-30 years. So despite the hype, and even the predatory valance on the philosophy of the tech itself, in fact this technology, just like most technical advancement, is to automate the tasks of workers and eliminate their jobs. Profit is made from stealing from workers.

[–] UnderpantsWeevil@lemmy.world 3 points 5 months ago (1 children)

a huge company like Walmart that operates on wafer-thin margins

Walmart has historically run enormously wide margins, thanks to their "import shoddy crap from overseas" business strategy.

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[–] catbum@lemmy.world 8 points 5 months ago* (last edited 5 months ago)

Alright, so I quite literally haven't stepped foot into Walmart since June of 2015. The only money I've given them since was for two grocery pick-ups during early COVID when it was in a 5% cashback category on my CC. I have no idea of what changes have been made in the physical stores since then, and this sounds ... Horrifying. What happens if the price changes before you check out? I would feel duped. Are they going to make you "check in" when you enter so they can give you the price at time of entry? Or are you SOL if you don't make it to the cash register in time? And wouldn't that extra rush to get out make them lose money on stuff you pick up wandering around? Or maybe they want you in and out as fast as possible. What a clusterfuck.

I do love telling people about my Walmart-less living when it suits the conversation, and 90% of the time they are shocked, absolutely flabbergasted. "How can you do that?! Where do you get all of your stuff?!?" Well, like many middling American cities home to at least 20,000 people, there is a Target, Walgreens, a regional grocery store, Maurices, and for some reason like 12 auto parts stores right down the street. I can't recall anything in Walmart, aside from exclusive clothing brands (if you can call them that), that I haven't found elsewhere in at least some quantity-per-package. I get that people want a one-and-done shopping experience, but besides my routine Aldi stops, I don't shop that much anymore, even online.

My reasons? I would like to say that I am boycotting them for paying shit wages, being viciously anti-union, and all the other ethical shortcomings that never seem to improve. And that definitely is a part of it. But the main reason, the one setting me on my path toward Walmart Recovery (I should start up a Wal-Anon) was from the experience I had the night I needed to buy a broom, my last night or day in that store.

It was somewhere between 11 and 1 am (definitely after 11) and I had just moved house into a... House. (I was in an apartment previously.) The place needed a serious cleaning, and I simply did not have the correct broom for the job. Picked out the broom and a few other cleaning things, all was well. But shortly before checking out, a group of rowdy youngsters in their late teens sidled by me, laughing about something while also eyeballing my cart with the broom and other boring household accoutrements. I was but 23. I guess I hadn't shaken the adolescent anxiety of feeling judged about appearances and actions at that point, but the thought that these slightly younger peers were making fun of my broom shopping was too much to bear.

"Oh my gawd, who buys a broom on a Friday night?? Get a life, ya loser."

"I did. I did get a life! I'm moving on up, bitches! I went from a 500 sqft apartment to an 800 sqft house with fuckin windows on all sides! I can put plants in every room, every nook and tiny-ass cranny! And I can bring my cat! And if that damn house of mine needs a broom at midnight, then my gods, I am going to go out and fucking GET ONE."

Anyway, that's my story about how I broke up with Walmart. DM me for requests to join Wal-Anon, we have plenty of seats for everybody! (The room will be free of any and all Mainstays furnishings and the coffee will be served sans Great Value cups, I assure you.)

[–] reddig33@lemmy.world 7 points 5 months ago* (last edited 5 months ago) (3 children)

Whole Foods and Best Buy have done this for years. It allows centralized control of sale pricing without having to print and post new signage at every location.

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[–] mPony@lemmy.world 5 points 5 months ago (1 children)

I never imagined there's be a fucking Happy Hour at goddamn Wal-Mart.

[–] Blackmist@feddit.uk 3 points 5 months ago

Never been in a supermarket when they put the reduced price stickers out?

Turns all our local pensioners from Night of the Living Dead to 28 Days Later.

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