this post was submitted on 05 Sep 2024
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A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to GoogleFacebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

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[–] noodlejetski@lemm.ee 171 points 2 months ago (1 children)

they've claimed the same last year in December, and it turned out they were overselling their capabilities

https://arstechnica.com/gadgets/2023/12/no-a-marketing-firm-isnt-tapping-your-device-to-hear-private-conversations/

[–] Ilovethebomb@lemm.ee 52 points 2 months ago (1 children)

Some people really will believe anything, as long as you're trash talking big tech. And this platform is particularly bad.

Like hell are they able to just tap into your microphone like that, both Android and I OS have that locked down.

[–] sugartits@lemmy.world 21 points 2 months ago (2 children)

Some people really will believe anything, as long as you're trash talking big tech. And this platform is particularly bad.

Just say something like you should be paying for YouTube (via ads or premium) and brace for the swarm.

[–] sugar_in_your_tea@sh.itjust.works 11 points 2 months ago* (last edited 2 months ago) (3 children)

I'd pay if they actually offered a better service. But they don't, so I use alternatives that do:

  • Grayjay - sub to more than just YouTube, downloading works as expected, etc
  • Nebula - smaller selection of content, but downloading works as expected

Both of those offer a better experience than YouTube premium (in terms of app features). If YouTube offered a higher quality experience, I'd be more interested in paying for it.

So, I instead just donate to/buy merch from creators I really appreciate and avoid the YouTube app. The only reason Google is involved is because of the network effect, not because they actually provide a good service, so I don't feel bad cheating them out of their ad revenue.

I bailed on Netflix and Disney+, but I refuse to torrent, so I rip DVDs and Blurays to my Jellyfin instance.

[–] EngineerGaming@feddit.nl 3 points 2 months ago (2 children)

I am concerned about the trend of "ripping disks instead of just downloading" because it's either wasteful (throwing out a perfectly good disk feels wrong) or take up unnecessary space. Plus, this is not universal because relatively obscure media may be out of print and thus scarce. So if I were paying for my media and it was not available DRMless, I would do like how I did with Steam games - buy and then download a corresponding DRMless copy.

[–] sugar_in_your_tea@sh.itjust.works 6 points 2 months ago (2 children)

I agree. I have a few personal rules regarding piracy, and it's essentially if it's unreasonable to get a legal copy from the original vendor (and buying DVDs/Blurays is reasonable), then I have no problem pirating it. Just because something is technically available used isn't enough, my legal consumption of the content needs to reward the original creator for me to consider piracy immoral. I care a lot less about copyright terms than actual availability on the market.

So I buy DVDs and Blurays to populate my library because that seems to be the only way for me to get a legitimate copy to extract a DRM-free version from. I do that for all media, like video games (i.e. if I can't find a given game for sale, I don't have any qualms pirating it).

And yeah, the space is pretty wasteful, but it's honestly not that bad. I have plenty of storage space at home to store a bunch of disks, and I can always discard the cases and store the disks in a binder or something if space becomes an issue. But it's not a complete waste, because I have the option of lending the physical media to someone else, which is nice.

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[–] Ilovethebomb@lemm.ee 5 points 2 months ago

Been there, done that. They start yelling about Plex servers and torrents.

I don't want to turn downloading shows into a hobby in it's own right.

[–] PrivacyDingus@lemmy.world 141 points 2 months ago (1 children)

You should read the 404 piece, it's considerably less sensational and doesn't flat lie in the headline. I hate Big Tech too, but this is very bad framing.

[–] DahGangalang@infosec.pub 15 points 2 months ago (1 children)
[–] PrivacyDingus@lemmy.world 34 points 2 months ago* (last edited 2 months ago) (2 children)

it's the link above: https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/

A bundle of people say they have a paywall but they don't, they have an AI-bot-wall which can be got around with a free account. I'd recommend it tbh because they are doing very good work.

I pay the yearly subscription to support them as they are very much a rare entity in tech media: independent, reader-supported, and willing to ask difficult questions of tech companies, not fawn over their newest doodads.

[–] TechLich@lemmy.world 42 points 2 months ago* (last edited 2 months ago) (2 children)

Hmmm...

That looks pretty paywally to me. That said, I'm all for people supporting independent media.

[–] PrivacyDingus@lemmy.world 11 points 2 months ago* (last edited 2 months ago)

ah strange, I thought it was just for the above filter - apologies, I guess that's the ignorance you get if you've dropped that $$$.

I can give you the general vibe which is BIG CLAIMS in a presentation followed by every "partner" (Amazon, Google etc.) giving 404 statements that they had nothing to do with this and that it was against their ToS

The piece from noodlejetski: https://lemmy.world/comment/12182781 gives you a previous iteration of this claim

[–] dsilverz@thelemmy.club 3 points 2 months ago (1 children)

I don't know if I'm allowed to share here, but there's an... how could I say... alternative... archive snapshot, from the moment when the paywall weren't in place yet... It's available today at a site that are known for archiving things. 😀

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[–] DahGangalang@infosec.pub 3 points 2 months ago (1 children)

Sorry, was definitely reading this 90% asleep as I rolled out of bed. Thanks for the extra link anyway.

[–] PrivacyDingus@lemmy.world 2 points 2 months ago

absolutely no bother at all i was posting from bed too

[–] SendMePhotos@lemmy.world 61 points 2 months ago* (last edited 2 months ago) (1 children)

Voice data doesn't have to mean live microphone. Voice data could be when you use Siri or Google and talk to your phone to search things.

It is worth noting that most phones, whether Android or iOS, now notify users when a service accesses the microphone. On Android, a green light appears in the upper right, while on iPhone, it’s an orange light.

[–] buddascrayon@lemmy.world 18 points 2 months ago (1 children)

I don't know about Apple but Google used to make a little tone that let you know that it was listening to you. It doesn't do that anymore. Now it just shows a little green light which, if you're not looking directly at the phone you won't see.

And it was pretty frequent when Google's voice Assistant would randomly activate and I'd hear that little tone and I would have to turn it off so it wouldn't sit there listening to my conversation. But now you don't have that option, now if you miss that little light everything you say is recorded.

Fuck these services. I have permanently disabled both my phones 's Google Assistant and the Nest speaker I bought. Yes, it's less convenient. But the fact of the matter is that these companies aren't interested in making a service that is useful to you they just want to collect data on everything you do so they can sell it. And to be clear, I was fine with them collecting data on stuff that I actively participated in, it's the price I was willing to pay. But for them to pull this shady ass shit of removing the audible notification is just garbage.

[–] spazzman6156@sh.itjust.works 8 points 2 months ago (1 children)

For Google's devices, the sound is still available as an accessibility feature. It's now off by default, which I agree it should not be. But you can turn it back on, I have it on all my devices, they all still make that sound after recognizing "hey Google " either as a true or false positive.

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[–] GissaMittJobb@lemmy.ml 40 points 2 months ago (3 children)

It baffles me that people actually take these assertions seriously, especially after having used different software that uses voice input, like Siri, Google Assistant, Alexa or whatever. Those things make some serious mistakes even under ideal circumstances, and you want me to believe that they can accurately overhear things in non-ideal circumstances? I highly doubt it.

Regardless, you can use an ad blocker to make this a moot point - I've never experienced anything even close to this, because I never get ads.

[–] GiveOver@feddit.uk 28 points 2 months ago

No bro one time I was talking about buying protein shakes with my bro and then THE VERY NEXT DAY I saw an ad for protein shakes after watching Joe Rogan on the weightlifting subreddit.

You expect me to believe this is coincidence?!?!?!?!?!

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[–] tias@discuss.tchncs.de 37 points 2 months ago* (last edited 2 months ago) (2 children)

Critically, "Meta, Amazon, and Microsoft told 404 Media they have no involvement with CMG’s Voice Data tool."

But more importantly, they can't listen on your microphone unless you give them permission. It's not a thing that is technically possible. And like the article says, these days phones even show an indicator to alert you when the microphone is on.

[–] deadcade@lemmy.deadca.de 12 points 2 months ago (2 children)

That indicator and the permission system are provided by the OS on your phone. If you trust your OEM not to abuse it, then it works. If the company that made your device is facebook, neither of those features prevent facebook from listening in 24/7.

[–] Vlyn@lemmy.zip 6 points 2 months ago (2 children)

Facebook doesn't make phones.

[–] irreticent@lemmy.world 3 points 2 months ago

They did once:

"Facebook’s phone collaboration with HTC was a flop back in 2013."

[–] deadcade@lemmy.deadca.de 2 points 2 months ago

They do make other Android-based devices like the Meta Quest line of VR headsets, and Facebook was just an example, any other OEM fits in that statement as well, like Samsung, Google, OnePlus, etc.

[–] greybeard@lemmy.one 2 points 2 months ago

I also think people discount the power of advertising when they think Facebook or Amazon is listening to them. They don't think that maybe why they were talking about xyz was because they saw an ad for it. Then they saw another ad for it after they talked about it and got confused on cause and effect.

[–] Ming@lemmy.dbzer0.com 8 points 2 months ago* (last edited 2 months ago) (1 children)

Yeah, no need for voice data, they just use search patterns. It’s easy to feel like they’re listening to you and serving you an ad for something you said or talked about, but most likely it’s just something the user searched for.

[–] tias@discuss.tchncs.de 8 points 2 months ago

Search patterns yes, but also location data, and it's aggregated over all your friends. So if you go to a restaurant together with a friend who recently searched for some clothes brand, the algorithm will know that and show you ads for that brand. Chances are you talked about his interests when you met, so you incorrectly infer that it was listening to the conversation.

[–] b161@lemmy.blahaj.zone 23 points 2 months ago (1 children)

Confirming what we already know. After the 100th time you get a recommendation for a product you mentioned in a conversation the day before you start to get a little suspicious.

[–] bigFab@lemmy.world 2 points 2 months ago

Yeah, when I read this I was like 'is anyone still denying ads use of microphone?' Eight years ago I would be called paranoid, but now everybody experienced smartphone at it's best.

[–] xelar@lemmy.ml 14 points 2 months ago
[–] zecg@lemmy.world 8 points 2 months ago (1 children)

When it comes to Android, this should be standard. You can block all the bullshit with a few clicks, some apps don't need internet access at all (such as the fucking keyboard, Google).

[–] plumbercraic@lemmy.sdf.org 4 points 2 months ago (5 children)

Obligatory FUTO keyboard recommendation. I liked Swiftkey - but not enough to defend the idea of an online keyboard.

[–] MentalEdge@sopuli.xyz 2 points 2 months ago

Oh wow. This seems to do exactly what I've been looking for. Works with nordic languages, and with a longtap layer for numbers and symbols, so for my purposes seems perfect at a glance.

[–] CairhienBookworm@lemmy.world 2 points 2 months ago

Whoa this is cool, but I'm finding the voice to text to be quite buggy. Sometimes it works and other times all I get a bunch of emojis and weird symbols??

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[–] potentiallynotfelix@lemdro.id 6 points 2 months ago (1 children)

My trust in Google and Facebook after this: 📉📉📉

[–] Trilobite@lemm.ee 19 points 2 months ago (1 children)

Never trust any company all you are is dollar signs to them

[–] potentiallynotfelix@lemdro.id 7 points 2 months ago

Your comment after this: 📈📈📈

[–] HappyTimeHarry@lemm.ee 4 points 2 months ago* (last edited 2 months ago)

admits isnt the right word, they are exaggerating their capabilities for the sake of marketing themselves to other marketing people who have no idea how device permissions or internet packets work.

"We always knew it"... No you just didnt know about your own confirmation basis, you didnt notice all those times when you hadn't talked about whatever you never shop for and it was shown in ads anyway.

If a marketing company had the ability to spy on behalf of advertising whats stopping some random app or the local police dept from doing it? And you can bet if this was at all possible the cops would be all over it to monitor "criminals"

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