Technology

Does Google Cloud not count as “own hardware” for google?

That's why the bars are so different. The "cloud" price is MSRP

This is an accounting trick as well, a way to shed profit, and maximize deductions, by having different units within a parent company purchase services from each other.

I realize that my sentence long explainer doesn't shed any light on how it gets done, but funnily enough, you can ask an LLM for an explainer and I bet it'd give a mostly accurate response.

Edit: Fuck it, I asked an LLM myself and just converted my first sentence into a prompt, by asking what that was called, and how it's done. Here's the reply:

This practice is commonly referred to as "transfer pricing." Transfer pricing involves the pricing of goods, services, and intangible assets that are transferred between related parties, such as a parent company and its subsidiaries.

Transfer pricing can be used to shift profits from one subsidiary to another, often to minimize taxes or maximize deductions. This can be done by setting prices for goods and services that are not at arm's length, meaning they are not the same prices that would be charged to unrelated parties.

For example, a parent company might have a subsidiary in a low-tax country purchase goods from another subsidiary in a high-tax country at an artificially low price. This would reduce the profits of the high-tax subsidiary and increase the profits of the low-tax subsidiary, resulting in lower overall taxes.

However, it's worth noting that transfer pricing must be done in accordance with the arm's length principle, which requires that the prices charged between related parties be the same as those that would be charged to unrelated parties. Many countries have laws and regulations in place to prevent abusive transfer pricing practices and ensure that companies pay their fair share of taxes.

From the source:

Our primary approach calculates training costs based on hardware depreciation and energy consumption over the duration of model training. Hardware costs include AI accelerator chips (GPUs or TPUs), servers, and interconnection hardware. We use either disclosures from the developer or credible third-party reporting to identify or estimate the hardware type and quantity and training run duration for a given model. We also estimate the energy consumption of the hardware during the final training run of each model.

As an alternative approach, we also calculate the cost to train these models in the cloud using rented hardware. This method is very simple to calculate because cloud providers charge a flat rate per chip-hour, and energy and interconnection costs are factored into the prices. However, it overestimates the cost of many frontier models, which are often trained on hardware owned by the developer rather than on rented cloud hardware.

https://epochai.org/blog/how-much-does-it-cost-to-train-frontier-ai-models

Unless they're finding exciting new and efficient ways to generate electricity, I imagine its a linear comparison. Maybe some are worse than others. I know Grok's datacenter in Mississippi is relying exclusively on portable gas powered electric generators that are wrecking havoc on the local environment.

I want to see what the long term economic cost was after they fired tens of thousands of tech workers hoping to replace us with AI. It feels like workers are always the ones who suffer the most under capitalism.

Yeah, I'm surprised at how low that is, a software engineer in a developed country is about 100k USD per year.
So 40M USD for training ChatGPT 4 is the cost of 400 engineers for one year.
They say cost of salaries could make up to 50% of the total, so the total cost is 800 engineers for one year.
That doesn't seem extreme.

Comparitively speaking, a lot less hype than their earlier models produced. Hardcore techies care about incremental improvements, but the average user does not. If you try to describe to the average user what is "new" about GPT-4, other than "It fucks up less", you've basically got nothing.

And it's going to carry on like this. New models are going to get exponentially more expensive to train, while producing less and less consumer interest each time, because "Holy crap look at this brand new technology" will always be more exciting than "In our comparitive testing version 7 is 9.6% more accurate than version 6."

And for all the hype, the actual revenue just isn't there. OpenAI are bleeding around $5-10bn (yes, with a b) per year. They're currently trying to raise around $11bn in new funding just to keep the lights on. It costs far more to operate these models (even at the steeply discounted compute costs Microsoft are giving them) than anyone is actually willing to pay to use them. Corporate clients don't find them reliable or adaptable enough to actually replace human employees, and regular consumers think they're cool, but in a "nice to have" kind of way. They're not essential enough a product to pay big money for, but they can only be run profitably by charging big money.

The latest releases ChatGPT 4o costs $600/hr per instance to run based on the discussion I could find about it.

If OpenAI is running 1k of those models to service the demand (they're certainly running more since queries can take 30+ seconds) then that's 200M/yr just keeping the lights on.

Some claim due to it was trained on too much data with too little intervention

Google sucks

I assume they've come up with some generic cost if someone was training each model using cloud compute.

Eeit: below comments confirm this, from the source.

Base model =/= Corpo fine tune