this post was submitted on 20 Nov 2024
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politics

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Summary

The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”

With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.

Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.

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[–] Hikermick@lemmy.world 24 points 1 day ago* (last edited 1 day ago) (1 children)

The same people I know who fall for bullshit on Fox fall for bullshit on Joe Rogan. They'll complain about "THE MEDIA" and tells you all about their "research "

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joe rogan, fox news. cult of idiocracy. cult of idiocracy. cult. of. idiocraccccyyyyyy....

[–] kibiz0r@midwest.social 36 points 1 day ago (21 children)

I like Galloway's analysis here: https://www.profgalloway.com/the-podcast-election/

I am going on AC360/MSNBC/Smerconish to discuss the male vote — this election gave us the opposite of the expected referendum on bodily autonomy; it was the Testosterone Election. The only thing I’m (fairly) certain of is what medium played a pivotal role, for the first time, in young people’s decision to violently pivot to Trump: podcasts.

Almost half of adult Americans, 136 million people, listen to at least one podcast a month. The global audience is now 505 million, a quarter of the internet’s reach.

Rogan has 16 million Spotify subscribers and can reach many more people across a variety of other platforms: In just three days after the live podcast, his three-hour-long conversation with Trump was viewed 40 million times on YouTube.

By comparison, when Trump appeared on Fox News’ Gutfeld!, which averages about 3 million viewers, he reached 5 million people, and the full episode has been viewed 2.3 million times on YouTube.

Among Fox’s 3.5 million regular viewers, 70% are 50 and over and 45% are women. The No. 2 cable network, MSNBC, reaches 1.5 million viewers most days; its median viewer is a 70-year-old woman. So: a big audience of young men vs. a small audience of older women. People listen to pods to learn; they watch cable TV to sanctify what they already believe. The former is (much) more appealing to candidates and advertisers.

Rogan’s demographic is 80% male, 93% under 54, and 56% under 34. Men under 34 are the Great White Rhinos of advertising, the most valuable beast in the consumer jungle, and they’re increasingly difficult to find.

He also mentioned in a CNN interview: "Look at the top 10 podcasts. 8 of them lean right, and Trump went on 6 of them."

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[–] todd_bonzalez@lemm.ee 19 points 1 day ago (1 children)
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[–] Decomaeker@lemmy.world 23 points 1 day ago* (last edited 1 day ago) (6 children)

Personally, i don't like joe rogan. He does a horrible job at making sure he isn't spreading misinformation and he is indeed contributing to influencing people in a bad way

That being said, i think acually challanging and approaching these mindset is valuable to show that the left is present in politics, not just the one we agree with all the time. If we dont open up discource on platforms that the right accually watches, more left wing discource, ideas and topics gets lost in the echo chamber of "we don't want to talk to anyone on the right". We cannot think people on the right and people alienated by the democrats will suddenly start consuming leftist idea if we wont bring that to their turf. I think a lot of people supporting the right are accually in agreement with the left such as economic reform etc , just that the right have much better platforms and charismatic people that accually adress their concerns.

Im not saying we should consider rasist, misogynistic and hatefull speech to be okay at all, and we are not part of the problem if we are present on platforms trying to challenge them. But we need to show that we are here for everyone, not just ourselves. The people we disagree with don't vanish because we dont want to talk with them, because they will find other people who want to talk, and they might be encouraging their already damaging viewpoints.

I came across this video a few days ago and i was intrigued, i reccomend watching, it gave me an idea on why we are stuggeling to reach more people:

https://youtu.be/_TQLDygbI-s

[–] Odd_so_Star_so_Odd@lemmy.world 5 points 1 day ago* (last edited 1 day ago) (1 children)

I thought he was smart enough to not endorse a political candidate like proper independent media, but he's succumbed to the same polarization and thus a part of the same widespread problem. Good vid though, I find it's very much like one of the commenters point out a battle of lobbyism vs. populism rather than the standard left vs. right, people are desperate for change of any kind and Harris stating that nothing would change was just about the worst thing she could've possibly said during the campaign.

[–] LengAwaits@lemmy.world 4 points 1 day ago

Harris stating that nothing would change

Are you referring to that one "The View" interview where she flubbed the question about what she would have done differently than Biden before returning to it later in the same interview to add in a bit about reaching across the aisle, or is she on record elsewhere saying that nothing would change during her presidency?

Because when I search for it all I see is tens of right-biased news outlets talking about that "The View" interview.

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[–] Pacattack57@lemmy.world 7 points 1 day ago (14 children)

Yes because insulting the voter base is the way to win their votes. This is why we keep fucking losing. Instead of adjusting we call the voters lonely and stupid. Sounds like a sure fire way to win on the fence voters.

This article is essentially saying anyone that listens to these shows is the problem.

[–] gamermanh@lemmy.dbzer0.com 8 points 1 day ago (1 children)

This article is essentially saying anyone that listens to these shows is the problem.

Fascists are usually the problem, yea

[–] intensely_human@lemm.ee -1 points 15 hours ago (4 children)

Now you seem to be implying that anyone who listens to podcasts is a fascist.

Do you ever just take a breath and hold off on what you’re about to say?

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[–] NastyNative@mander.xyz 10 points 1 day ago (1 children)

They killed their chance with Sanders who had a better approval rate than Hillary and could have won that election. Thats when i realized the democratic party is GARBAGE.

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[–] GiddyGap@lemm.ee 8 points 1 day ago (2 children)

Like these young Trump voters. TikTok is where they get their news and Rogan is who they listen to: https://www.cnn.com/2024/11/18/politics/video/ufc-trump-fans-digvid

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[–] xc2215x@lemmy.world 11 points 1 day ago

His influence is gigantic.

[–] WeirdGoesPro@lemmy.dbzer0.com 11 points 1 day ago (26 children)

I find this frustrating. Yes, many of those podcasters are conservative and have participated in spreading misinformation, but there is a huge difference between a private cable news company that is designed to manipulate the electorate, and a bunch of loosely connected yahoos on YouTube who share similar opinions.

Trump gained ground with nearly every demographic out there. They weren’t all watching Kill Tony. Working class people, comedians who rely on unrestricted speech, and a whole lot of other demographics have legitimate grievances that the Democrats have either ignored or shamed them for. They either need to lean how to address these people’s needs, or they will continue to suffer the consequences.

And when you aren’t trying to form a political opinion about it, Kill Tony is actually a pretty funny show. That is why it is the number one comedy podcast, not because of Tony’s political opinions.

[–] JWBananas@lemmy.world 17 points 1 day ago (1 children)

loosely connected yahoos

This particular yahoo has a $100 million deal with Spotify.

He may not have the multi-billion dollar revenue of Fox News Media. But he does only have a fraction of their staff and operating expenses. That is certainly no pittance.

The rest of the yahoos are emulating him. Together they have a huge impact.

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[–] AhismaMiasma@lemm.ee 11 points 1 day ago (2 children)

I agree with everything you said, except Kill Tony being funny. I have not heard anything from him that made me laugh.

I am genuinely still waiting.

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