Technology

It's well possible and previously tv mic had been used as bugging device. The problem is, way too many security researchers look in system level software of iOS and even other components of the device that such practice will be too risky for apple (same applies for mainstream android products). Also processing realtime audio, finding potentially unrealiable topic from it and doing realtime ad is actually too much work as of today's tech (might change sooner than you think though).

What, I think, is more practical is to use the whole query after the wake word to show ad, and potentially use other app tracking data, which is way much reliable than voice for targeting purpose. Voice data is useful for bugging purpose, primarily (ab)used by nation states and LE.

I bet in the medical procedure case mentioned in the blog the user searched/talked about that in other apps and average people aren't good to notice these privacy leaks.

ITT:

People saying “They already use every other bit of data they can access, why do you naive optimists think they wouldn’t use the most obvious one?”

vs.

People saying “They already use every other bit of data they can access, why do you naive optimists think they would need to use the most expensive one?”

I don't think that most of the big tech companies are listening to your microphone (I'm not ruling it out entirely, and I'm certainly there are some smaller sketchier companies that are doing it)

But I think most of the time most of the time they don't need to

They know what ads you've seen on your phone/computer, what you've been googling, the websites you've visited, where you've used your credit card, what shows and movies you watch, and where you've been (from gps locations, or from what wifi networks and Bluetooth devices you've been near or connected to) and what ads, playlists, stores, products, etc. you were exposed to while you were there, and of course who you talk to and all of that same information about those people.

That's all going to influence the things you think and talk about, they probably have a pretty good idea what kind of conversations you're going to have well before you do.

And don't get me wrong, that's creepy as fuck.

I think most of it comes down to people not even realizing how much data about ourselves we put out there and all of the ways it can be collected and used to build a profile about you.

And honestly I think they can probably get better data from that most of the time than from trying to filter out background noise and make sense of what you're talking about through your microphone.

Believe it, don't believe it, some people believe the earth is flat, and 5G gives you cancer

404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones. Now, here is the pitch deck CMG sent to prospective companies. Google has kicked CMG off its Partner Program in response.