this post was submitted on 09 Jan 2025
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Gaming

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[–] eletes@sh.itjust.works 13 points 10 hours ago (9 children)

Man Ubisoft could be so great but they just land so meh. Watchdogs, tom Clancy wildlands, the division, farcry. They all have potential but just don't have that last 15%

[–] phoneymouse@lemmy.world 6 points 8 hours ago (1 children)
[–] TownhouseGloryHole@lemmy.world 1 points 7 hours ago

Embracer killed Deus Ex.

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[–] DoucheBagMcSwag@lemmy.dbzer0.com 19 points 11 hours ago

Eat shit and die motherfucker

[–] captain_aggravated@sh.itjust.works 9 points 10 hours ago (1 children)

Ubisoft Executives need to get comfortable not eating food anymore.

[–] Kbobabob@lemmy.world 17 points 10 hours ago (1 children)

I'm sure they can wipe their tears with hundred dollar bills.

[–] captain_aggravated@sh.itjust.works 1 points 7 hours ago (1 children)

which they got before running the company into bankruptcy?

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[–] lemmy_get_my_coat@lemmy.world 22 points 13 hours ago

You love to see it

[–] Rooty@lemmy.world 94 points 16 hours ago (2 children)

"Company fails to generate infinite revenue even after implementing every abusive tactic known".

[–] ByteOnBikes@slrpnk.net 14 points 10 hours ago* (last edited 10 hours ago)

Imagine, about five years ago, they peaked at $82.

It was also during that time when they talked about getting into Crypto, NFTs, and all sorts of other get rich quick schemes.

Now look at them.

[–] kameecoding@lemmy.world 52 points 15 hours ago (2 children)

More like, company keeps pushing for short-term profits, runs out of goodwill built up in the past.

[–] Aurix@lemmy.world 10 points 12 hours ago (1 children)

Ubisoft had many long standing issues, but disowning The Crew users was the worst possible move they could have made in their already dire situation.

[–] CaptKoala@lemmy.ml 9 points 10 hours ago

I played and enjoyed both of them, shutting down the first one instead of giving it offline functionality really pissed me off and was the final straw for me with Ubi. It had a fully offline playable story, NPC vehicles to race etc. and the game would've been preserved forever.

Instead we got the crew 2, always online AAA signature garbage.

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[–] TankovayaDiviziya@lemmy.world 7 points 10 hours ago (4 children)

It feels tragic. On the one hand, they made some of my most favourite games especially the Splinter Cell series, and it would be sad to see a once great developer to go. But then on the other, the greedy bastards deserve to go under for ruining some of my most favourite games including the Splinter Cell series.

But seriously though, if Ubisoft do go under, I hope that their IP would go into safe hands, like how Baldur's Gate franchise has been handed over from Bioware to the competent team of Larian (and I do hope Larian does not enshittify unlike the fate of other companies, such as Ubisoft and EA).

[–] kilgore_trout@feddit.it 1 points 5 hours ago

I do hope Larian does not enshittify

They will, as the studio is close to be owned by Tencent now.

[–] Nikelui@lemmy.world 5 points 8 hours ago

If it's any consolation, probably all the game devs that worked on your favourite titles have left Ubisoft long ago.

[–] eestileib@sh.itjust.works 10 points 10 hours ago (1 children)

Larian isn't making another Baldur's Gate.

[–] LandedGentry@lemmy.zip 5 points 9 hours ago (1 children)

It’s funny how many times they’ve clearly stated it too lol

[–] bjoern_tantau@swg-empire.de 5 points 8 hours ago

The best thing about it is that they're not making another BG just because they don't want to. I think it is safe to say say that they won't enshitify as long as Swen Vincke is at the helm.

[–] Trainguyrom@reddthat.com 3 points 9 hours ago

They were decent to the Anno series, but honestly that's probably just because they didn't see the value in messing with the formula that Anno solidified around the time of the acquisition and it reliably boosts their numbers with strategy gamers who otherwise might not be customers of Ubisoft's at all

[–] notannpc@lemmy.world 31 points 14 hours ago (1 children)

Part of me is sad because some of my favorite games might get shitcanned as a result, but it’s a loss I’m willing to accept if it kills such a parasitic company.

[–] LotrOrc@lemmy.world 4 points 11 hours ago

I'll be sad if For Honor stops being supported

[–] PunnyName@lemmy.world 28 points 14 hours ago (1 children)
[–] CaptKoala@lemmy.ml 3 points 10 hours ago

Came here to say this.

[–] OsrsNeedsF2P@lemmy.ml 113 points 18 hours ago (4 children)

Literally all they had to do was make good games

[–] lobut@lemmy.ca 36 points 15 hours ago (1 children)

Not sure what you mean. They needed more NFTs and AI from what I can tell! /s

Honestly though whenever I hear big companies like this fail, it keeps making me go back to the Steve Jobs interview: https://www.youtube.com/watch?v=NlBjNmXvqIM

[–] Empricorn@feddit.nl 5 points 11 hours ago (2 children)

How have I never seen that interview!? Thanks, great stuff...

[–] Jakeroxs@sh.itjust.works 4 points 9 hours ago

It's funny it happened to Apple too

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[–] skozzii@lemmy.ca 62 points 16 hours ago (2 children)

Ubisoft executives need to become comfortable with "not being employed."

[–] ByteJunk@lemmy.world 51 points 16 hours ago

Unfortunately, that's not how this works.

This is late stage capitalism, execs are judged on how much money they managed to squeeze out before the company died. They'll be hired immediately specifically to do it again somewhere else.

The company dying in incidental.

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[–] ToucheGoodSir@lemy.lol 84 points 18 hours ago* (last edited 18 hours ago) (4 children)

they MBA'd themselves into extinction

edit; everyone with an mba is only qualified to be a farm laborer

[–] ayyy@sh.itjust.works 22 points 14 hours ago (1 children)

Farm labor is complicated and specialized.

[–] T00l_shed@lemmy.world 11 points 11 hours ago

And fucking physically hard

[–] The_v@lemmy.world 69 points 17 hours ago

Hey now, I know a bunch of farm laborers and started out as one myself.

They are nowhere near qualified for farm labor. That requires being able to work, not just regurgitate platitudes from the most recent bullshit management fad.

[–] peoplebeproblems@midwest.social 35 points 17 hours ago (2 children)

Management will destroy this world.

[–] Soup@lemmy.world 29 points 16 hours ago

There’s a world where management is treated as an important but not godly position. Where they are schedulers and arbitrators of conflict, and where they aren’t free from consequences because they’re already at the top. And holy hell it’s also not the place where the position is used to promote someone out of where they’re useful simply because paying a labourer more than a manager is seen as unthinkable. It ain’t this one, but I like to think about it sometimes.

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[–] LovableSidekick@lemmy.world 5 points 10 hours ago (1 children)

Ubisoft always reminds me of an old pun my Latin teacher taught us: Semper ubi sub ubi. Always where under where.

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[–] PP_BOY_@lemmy.world 259 points 21 hours ago (18 children)

You're right Ubisoft, I am pretty comfortable not owning your games 🥰

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[–] HexesofVexes@lemmy.world 83 points 19 hours ago

I guess shareholders got used to not owning their stock?

[–] AGD4@lemmy.world 4 points 11 hours ago

FFS just get Olden Era released and then go die in a corner somewhere, Ubisoft.

[–] Olgratin_Magmatoe@slrpnk.net 19 points 15 hours ago

They need to get comfortable with losing their company.

[–] Jrockwar@feddit.uk 63 points 19 hours ago (2 children)

It's because they're not AAA anymore. They went AAAA so I guess they've had a financial rating overflow and now they've gone negative.

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[–] Thcdenton@lemmy.world 37 points 18 hours ago (4 children)

Get rid of uplay. I might buy ubisoft games if they weren't tied to that horrible service

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