Android app person here. They used that title in an A/B test to see if it would help them get more installs for when people searched "Firefox". That is why 1. They picked the words "fire" and "fox", and 2. Why you're not seeing it.
this post was submitted on 27 Jan 2025
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Meh, they can shoot at Firefox if they want, but it's actually pretty good marketing for the Fox.
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I'm not seeing this
it comes up as an ad if you search for "firefox"
I did that. Brave is like 19th on the results list and there's no "forget the fox" ad.
One feels there is an allegory for "too stupid to be afraid" buried in here.
lol
How is it more private, when the browser is the one handling your data to show you ads, on top of the websites trying to do the same. So, extra ads? Wtf.
Brave is also just essentially rebranded Chromium funded by an anti-LGBTQ+ & anti-DEI right-wing CEO.
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If you're gonna get a browser with a brave-like experience, might as well get a Firefox based one like Zen.
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Fox around and find out
Personally I never even considered installing it because of its stupid name.
I tried it a few years ago. Ditched it because it's just another chromium browser.
Firefox has been my main for about 6 years now.
I fell for it because Al Swiegerts book: "Automate the boring stuff" used it in the webscrape sample.
After that I just kept using it. And felt justified in my choice when I realized the only other browsers left are chrome and Safari.
I just learned that Safari is a fork on Konquorer. So, that's interesting.