this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] daniskarma@lemmy.dbzer0.com 66 points 6 days ago (3 children)

Ok tidy up this place. We have visitors coming soon.

[–] robbinhood@lemmy.world 21 points 6 days ago (1 children)

The announcement is why I created a username here. I doubt I'm coming alone.

[–] FinishingDutch@lemmy.world 8 points 6 days ago

Welcome! We can definitely still use a few more people, especially if they’re willing to contribute to content.

[–] interdimensionalmeme@lemmy.ml 6 points 6 days ago (2 children)

Still no frictionless account migration...

[–] nailbar@sopuli.xyz 13 points 6 days ago (3 children)

What's to migrate other than your name? My reddit usage was limited to lurking so I genuinely don't know.

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[–] MeThisGuy@feddit.nl 6 points 6 days ago (1 children)

well Hexbear is just about gone so that should help

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[–] RememberTheApollo_@lemmy.world 38 points 6 days ago (2 children)

You’re gonna pay the mods then, right?

Right?

[–] HawlSera@lemm.ee 34 points 6 days ago (1 children)

Do it, please, the subreddits need to migrate here

[–] A_Random_Idiot@lemmy.world 4 points 6 days ago (1 children)

well, not all of them.

I can think of a handful I would much rather see thrown into a furnace.

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[–] CastorSulMush@lemmy.world 29 points 6 days ago (1 children)

More ads? There's already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

[–] CHKMRK@programming.dev 12 points 6 days ago (4 children)

There are ads in comments now?

[–] BitsAndBites@lemmy.world 16 points 6 days ago

Yep, ads masquerading as comments. It's awful. I'm so glad I moved to Lemmy.

[–] underfreyja@lemmy.world 11 points 6 days ago* (last edited 6 days ago)

Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it's a bit insane how much ads there's already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of "default" reddit.... I'm glad I left and I hope most of the userbase will...

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[–] Toribor@corndog.social 33 points 6 days ago (8 children)

I'm not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn't figure it out or that it isn't good enough...

I think as the enshittification marches on they'll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

[–] scaryvicar@lemm.ee 36 points 6 days ago (4 children)

I just joined yesterday because of this article. Honestly I feel like I’m using Apollo to access Reddit again. My Reddit account was 12 years old and I deleted it.

[–] cyrano@lemmy.dbzer0.com 17 points 6 days ago (2 children)
[–] actaastron@reddthat.com 9 points 6 days ago (1 children)

Thank you! I literally signed up 30 mins ago after seeing Lemmy mentioned a few times on Reddit. I'm at the 'what the heck is this, where am I' stage but feel like I understand how it works a bit better now!

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[–] scaryvicar@lemm.ee 10 points 6 days ago

Oh god, you’ve out me down a rabbit hole. Thank you!

[–] Toribor@corndog.social 6 points 6 days ago (1 children)
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[–] Butterpaderp@lemmy.world 12 points 6 days ago (1 children)

It's not that everyone's getting used to the current hellscape of the internet. Kids born today have never experienced a world without it. I watched my niece playing on my dad's phone, and she was just blasting through every single ad, interacting with every ad until it took her to the install page, and then she moved on to the next ad. People were upset about the tiktok ban cause they didnt care about their data. Shit like that is wild to me, coming from the early internet era.

Unless countries step up with better tech laws, I only see it getting worse from here.

[–] A_Random_Idiot@lemmy.world 4 points 6 days ago

the internet was better when it was anonymous, where you were explicitly and forcefully told that no one should know anything about you but your handle.

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[–] wirebeads@lemmy.ca 18 points 6 days ago (2 children)

Looks like I dropped Reddit at just the right time.

[–] brucethemoose@lemmy.world 4 points 6 days ago* (last edited 6 days ago) (3 children)

If you don’t mind me asking, how did you find it?

There are reports of Reddit banning Lemmy mentions, and Google searches floating “Lemmy is bad” Reddit threads to the top.

[–] return2ozma@lemmy.world 7 points 6 days ago (1 children)

I came over to Lemmy during the Great API third party disaster. The exodus had commenters saying to come over to Lemmy.

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[–] wirebeads@lemmy.ca 4 points 5 days ago

I googled Reddit alternatives. I see Reddit as turning into just the next Twitter cesspool. There’s no longer any constructive conversation.

The problem is you can’t have real conversations that stoke any flames because they’re a public company and answer to the shareholders, so they, reddit, deem what is appropriate to be posted.

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[–] HairTransplants@lemmy.world 20 points 6 days ago (1 children)

i hope there is a mass migration here

[–] JimmyMcGill@lemmy.world 8 points 6 days ago

The more they do shit like this the more they will

I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

Another day of thanking my past self for leaving

[–] sma3in@lemmy.world 13 points 6 days ago

fuck /u/spez

[–] Littux@lemmy.world 11 points 6 days ago

r/spezholedesign

[–] Bonskreeskreeskree@lemmy.world 10 points 6 days ago (2 children)

In order for lemmy (or any alternative) to really take off, efforts need to be made to mass migrate content. The biggest inhibitor of adoption is the lack of communities, and the user submitted info backing them. Not only would it be beneficial for alternatives to have this on their servers, efforts should be made to index and back up the mountain of how to and general hyper specific sub reddit information for the good of society. The world already lost so much during the last purge of users comments and posts, further enshitification of reddit will only lead to more getting lost. Are any groups working to scrape all (or the most important data) from reddit and break it out in a searchable format here?

[–] merari42@lemmy.world 6 points 6 days ago

That is something that some tech savy Lemmy users could already easily do. I repost stuff from all over the web. But some systematic preservation of good old subreddits aught to be automated.

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[–] LovableSidekick@lemmy.world 5 points 6 days ago

Reddit: Here's another reason not to use our site.

Users: Ok bye.

[–] odelik@lemmy.today 4 points 6 days ago

What I find hilarious is all these companies doing this shit after all the advancements in programming languages and paradigms in the last few years.

Thanks to tools like Node.js, React, Flask, Reflex, OpenAPI Gen, GoLang, and more, people that are fed-up and have the know-how can stand up competing technology in record time.

I look forward to see what comes out of this corporate power grab. Hopefully there's not a lot of pain and suffering alkng the way.

[–] andxz@lemmy.world 4 points 6 days ago

By far one of the easiest decisions was jumping on over here - and I barely understand it half the time.

Second best was ditching Facebook like it was cancer.

[–] Kalkarino@lemmy.world 5 points 6 days ago

It’s crazy how everything slowly turns into shit in the end

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