I think technically whoever created that AI persona is now profiting from the work they put into creating and maintaining that. It's different than what a human influencer does, but the money they are generating still goes into someone's pocket, not dissolving into thin air. This isn't AI stealing people's jobs, it's someone stealing someone else's market share. It's like a guy with a saw complaining that a guy with a chainsaw is stealing their business.
this post was submitted on 29 Dec 2023
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If it's at all profitable it will end up being companies making up a bunch of new personas eventually. That might be good in that it's more jobs per "influencer," but also maybe lower paying.
Although I'm pretty sure this already happened with fake Instagram models and I don't think it ever really went anywhere. It was just a novel thing for awhile.
People who won the genetic lottery are angry that they can't milk their attractive appearence for money anymore.
Well, that's too bad.
What's funny to me, is AI generated content is virtually indistinguishable from heavily filtered content, but it cannot replicate a high resolution, untouched image.
So, obviously it's putting influencers out of a job.
This is the best summary I could come up with:
She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.
Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.
Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals.
That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds.
Over the past few years, there have been high-profile partnerships between luxury brands and virtual influencers, including Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.
Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 percent decrease in cost per person remembering the advert, compared with a traditional ad.
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That's what AI is made for. Bull-shiting.