Clueless European here: is Superbowl something like Champions League?
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It’s basically a grand final for the US’s American Football Season. I “think” teams in one league play each other whilst teams in the other league do the same. The respective top team from each league play each other in a super final.
A man from England told me this, when talking about the difference between Rugby and American Football. Rugby is a thug sport played by gentlemen. Football is a gentleman's sport played by thugs.
Advertisers are the best at spreading word.
It's probably why award shows (which are also smothered with ads) get so much publicity.