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As your perception sounds quite negative I'll try to change your view!
Instead of looking down on people fanatifally following a "celebrity", take pity on them:
https://en.m.wikipedia.org/wiki/Parasocial_interaction
In short: their brain chemistry tricks them into thinking that they are following a friend and have the emotional reactions and interests as we'd hope our real friends do.
I find it really sad to be honest.
That took a different but interesting turn than I expected after the first paragraph. Thanks for the read. And I agree, that's sad.
It's how the Disney channel operates. They hook kids young with teen oriented sitcoms and then the viewers get to "grow up" with their favorite actors over the course of years.
So you mean they want everyone to get hooked on cocaine? Is Disney secretly a drug lord?
You use the word "secret" quite generously but otherwise: yes. They deal in endorphines,playing the long game.