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why does Reddit want us to use the official app so badly? (lemmy.world)

submitted 1 year ago by Soullioness@lemmy.world to c/asklemmy@lemmy.ml

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They don't even want you to use the website I don't think. They've even done experiments where they blocked people from using the mobile website. The more they want me to use their app, the more I want to avoid Reddit all together.

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[–] ChemicalRascal@lemmy.world 1 points 1 year ago

The IPO is everything, I'm sure. So much of any valuation is entirely speculative, but the higher that speculation is the more money the stakeholders will be able to get out when they sell.

Presumably spez is a major stakeholder, and if so, a short-term inflation of particular usage metrics would directly mean more dollars in his pocket when they sell. It doesn't matter if it then all falls over in a heap, if the monetisation isn't actually viable; he (and others) have already cashed out, and the folks who bought into the valuation are left holding the bag.