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277

If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 3 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] TrippyHippyDan@lemmy.world 7 points 3 months ago (1 children)

It's all a sunk-cost fallacy. They've dumped all of this money into it, so therefore they have to double down on it.

Especially if they're trying to get a bunch of money from Wall Street and other investors.

The biggest contributor being all of these companies believe they can now just lay off a bunch of workers and make up the difference with these LLMs even though they are not at all a replacement for humans.

Less workers, less people that have to pay, and more money can be funneled to the top.

[–] Tar_alcaran@sh.itjust.works 3 points 3 months ago

And don't forget: companies are just a group of people, and they can fall for a good hyped up scam as easily anyone else.