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It's a symptom of shareholder-driven development.
Many companies pushing AI have had huge layoffs, and haven't launched anything worthwhile in years. Many of these companies have a metric fuck-ton of data, and already do some kind of AI (they probably have had LLM's for years too). This way, they can spend money and make it look like they're doing groundbreaking stuff to ensure shareholders are happy.
They'll continue to do stealth layoffs of people outside of AI, until the hype dies down, and they'll move to the next grift - after laying off all of their AI folks.
I think AI helps the smart consumer avoid companies and products that are on the rocks, or bad .
Obviously the monopolies are not in trouble, but it’s very helpful to see smaller companies waving the AI banner like a going out of business flag, or an enshittification decal.
In my particular line of work I use developer tools, and the above has been so helpful in showing me trends of actually useful products