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Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market" (blog.mozilla.org)

submitted 1 month ago by golden_zealot@lemmy.ml to c/firefox@lemmy.ml

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[–] EnderMB@lemmy.world 4 points 1 month ago (1 children)

It's probably more on the lines of Google losing advertising share to every other company (Meta, Amazon, Unity, Microsoft) that has gotten into the ad business in recent years - all with minimal experience in ads, but either data, infrastructure, or visitors to sell. Mozilla definitely will have the infrastructure and visitors, even if opt-in.

I don't agree that they'll overtake Google, or could have overtaken Chrome with their product tie-ins/offerings. Google is a beast, whereas the average person probably couldn't tell you who makes Firefox (or maybe even what Firefox is).

[–] abbenm@lemmy.ml 1 points 1 month ago

I would say you're basically right. I think Mozilla can try to grab a slice of the pie, the Q is if it's enough, and fast enough, to replace revenue from the search partnership.