this post was submitted on 24 Jul 2023
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This has been his plan since a long time ago, he's just following up on it now https://edition.cnn.com/2022/10/05/tech/everything-app-x-musk-china-wechat-learnings-intl-hnk/index.html
But it goes back much further than that. Musk wanted to rebrand PayPal X before they ousted him as CEO more than 20 years ago. He is so proud that he bought this domain in the 90s that he just keeps trying to make it a thing despite the inherent ambiguity.
Calling it a “plan” is quite generous.
This is what has me convinced that this whole thing isn’t 4D chess to eliminate Twitter as a tool of left wing speech and organizing. He loves the whole “X” concept. Rebranding Twitter to X feels too authentic to be a cynical destruction of the platform.