this post was submitted on 14 Oct 2024
32 points (100.0% liked)

Firefox

9 readers
46 users here now

The latest news and developments on Firefox and Mozilla, a global non-profit that strives to promote openness, innovation and opportunity on the web.

You can subscribe to this community from any Kbin or Lemmy instance:

Related

Rules

While we are not an official Mozilla community, we have adopted the Mozilla Community Participation Guidelines as far as it can be applied to a bin.

Rules

  1. Always be civil and respectful
    Don't be toxic, hostile, or a troll, especially towards Mozilla employees. This includes gratuitous use of profanity.

  2. Don't be a bigot
    No form of bigotry will be tolerated.

  3. Don't post security compromising suggestions
    If you do, include an obvious and clear warning.

  4. Don't post conspiracy theories
    Especially ones about nefarious intentions or funding. If you're concerned: Ask. Please don’t fuel conspiracy thinking here. Don’t try to spread FUD, especially against reliable privacy-enhancing software. Extraordinary claims require extraordinary evidence. Show credible sources.

  5. Don't accuse others of shilling
    Send honest concerns to the moderators and/or admins, and we will investigate.

  6. Do not remove your help posts after they receive replies
    Half the point of asking questions in a public sub is so that everyone can benefit from the answers—which is impossible if you go deleting everything behind yourself once you've gotten yours.

founded 1 year ago
MODERATORS
yoasif@fedia.io
32
Protecting Your Privacy While Eroding Your Democracy: Apple's and Mozilla's PPAs (Privacy Preserving Ad Attribution) Considered Harmful (www.quippd.com)
submitted 17 hours ago by yoasif@fedia.io to c/firefox@fedia.io
8 comments fedilink hide all child comments
 

These browser vendors have produced browser-based PPA (Privacy-Preserving [Ad] Attribution) technologies that attempt to establish a world where “advertising online happens in a way that respects all of us, and where commercial and public interests are in balance”.1 Unfortunately, after studying each proposal, I predict they will inadvertently lend themselves to further incentivize the publication and spread of low-quality information (including misinformation), polluting the information landscape and threatening democracies worldwide.

you are viewing a single comment's thread
view the rest of the comments
[–] kbal@fedia.io 1 points 5 hours ago (1 children)

I assumed that PPA was the new game in town.

It kinda feels like you didn't read what I wrote. That very assumption is what I was calling optimistic. Unrealistically so, I think.

[–] yoasif@fedia.io 1 points 4 hours ago (1 children)

Perhaps -- and maybe I can try exploring that.

Still, the supply curve of content shifting right is already happening. Quality content is already being crowded out. PPA is just part of the monetization story.

[–] kbal@fedia.io 1 points 4 hours ago

True, I was ignoring the distinction between the supply of shitty web pages and the supply of attribution-recording advertising opportunities provided through them. Not quite the same thing even if they do seem likely, as you proposed, to be closely correlated in the scenario where Mozilla's product somehow ends up surviving to become a hugely influential new ad platform.