this post was submitted on 24 Jul 2023
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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 1 year ago by BlackRose@slrpnk.net to c/technology@lemmy.world
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[–] Whirlybird@aussie.zone 0 points 1 year ago (1 children)

If McDonald’s changed their name it works make no difference at this stage.

[–] FlyingSquid@lemmy.world 4 points 1 year ago (1 children)

I don't think you understand how important branding is.

https://klintmarketing.com/35-rebranding-fails/

[–] Whirlybird@aussie.zone 0 points 1 year ago (1 children)

I do, but it’s irrelevant when a company has 500 million users.

[–] FlyingSquid@lemmy.world 3 points 1 year ago

Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.