PCGaming

Not to defend nvidia entirely, but there are physical cost savings that used to occur with actual die wafer shrinkage back in the day since process node improvements allowed such a substantial increase in transistor density. Improvements in recent years have been lesser and now they have to use larger and larger dies to increase performance despite the process improvements. This leads to things like the 400w 4090 despite it being significantly more efficient per watt and causes them to get less gpus per silicon wafer since the dies are all industry standardized for the extremely specialized chip manufacturering equipment. Less dies per wafer means higher chip costs by a pretty big factor. That being said they're certainly... "Proud of their work".