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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
They are actually required at night. https://www.transportstyrelsen.se/sv/vagtrafik/Trafikregler/Cyklist-mopedist-motorcyklist/Trafikregler/Regler-for-cykel/
Reflectors are also required.
And yeah the rear light are allowed to flash.
I still agree that cars are way more visible.