170
this post was submitted on 02 Dec 2024
170 points (97.8% liked)
Movies
7547 readers
68 users here now
Welcome to Movies, a community for discussing movies, film news, box office, and more! We want this to be a place for members to feel safe to discuss and share everything they love about movies and movie related things. Please feel free to take part and help our community grow!
Related Communities:
!books@lemmy.world - Discussing books and book-related things.
!comicbooks@lemmy.world - A place to discuss comic books of all types.
!marvelstudios@lemmy.world - LW's home for all things MCU.
While posting and commenting in this community, you must abide by the Lemmy.World Terms of Service: https://legal.lemmy.world/tos/
-
Posts or comments that are homophobic, transphobic, racist, sexist, ableist, or advocating violence will be removed.
-
Be civil: disagreements happen, but that doesn’t provide the right to personally insult others.
-
Spam, self promotion, trolling, and bots are not allowed
-
Shitposts and memes are allowed until they prove to be a problem.
Regarding spoilers; Please put "(Spoilers)" in the title of your post if you anticipate spoilers, as we do not currently have a spoiler tag available. If your post contains an image that could be considered a spoiler, please mark the thread as NSFW so the image gets blurred. As far as how long to wait until the post is no longer a spoiler, please just use your best judgement. Everyone has a different idea on this, so we don't want to make any hard limits.
Please use spoiler tags whenever commenting a spoiler in a non-spoiler thread. Most of the Lemmy clients don't support this but we want to get into the habit as clients will be supporting in the future.
Failure to follow these guidelines will result in your post/comment being removed and/or more severe actions. All posts and comments will be reviewed on a case-by-case basis. This means that some content that violates the rules may be allowed, while other content that does not violate the rules may be removed. The moderators retain the right to remove any content and ban users. We ask that the users report any comment or post that violates the rules, and to use critical thinking when reading, posting or commenting.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I thought theaters were going bankrupt after offering those unlimited passes. They banked on people getting the pass and maybe using it once or twice.
There was a company called MoviePass that did go bankrupt because they were basically paying people to go to movies.
They didn't negotiate deals with the theater chains or movie studios to give discounts to their members in exchange for more total customers. The studios want to sell more tickets and the theaters want to sell more popcorn, after all. No, what they did was basically issue people debit cards that could only be used at movie theaters. Customers would pay a flat monthly fee and then MoviePass would pay full price for as many movie tickets as the customers wanted.
Their business model relied on most of their customers under-utilizing the service like a gym membership. That's the only way it would have worked. No one would pay for the service if it didn't at least theoretically save them money, "I can watch 10 movies for the price of 7", and the thing is most of their customers fully utilized their service. People who go to the movies a lot were the only one who heard about it.
People loved movie pass. It was great, for them. Not remotely sustainable though.
Yeah it was wonderful of them to use venture capital to send so many people to the movies.
Yeah, in the US they really scaled back those movie pass programs. I’m in the Netherlands though.
I honestly don’t care how the economics of it work. But I’m using that pass to the fullest extent possible. I’ve seen a hundred and one movies this year so far, so about 110 or so total. That works out to two per week or 8 per month. So I’m getting my money’s worth for sure.
I do buy the occasional popcorn or a drink, but certainly not every movie.
I know in the US they figured that pass use would drop off after the initial period. Much like how gyms are packed in january, but by march those people have stopped coming. Of course, they apparently missed the fact that going to the movies is actually fun. Going to the gym isn’t (for most people).