Technology

59696 readers

2711 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

1138

Brands that don't buy enough Twitter ads will lose verification (www.theverge.com)

submitted 1 year ago by NevermindNoMind@lemmy.world to c/technology@lemmy.world

213 comments fedilink hide all child comments

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

you are viewing a single comment's thread
view the rest of the comments

[–] theTrainMan932@infosec.pub 2 points 1 year ago (1 children)

I wasn't really involved with social media back then sadly, but yes I did get that general impression. Before all the toxicity really overtook it around 2020 it did seem quite pleasant.

Shame really, corporate greed taking something quite nice and milking it so hard it's absolutely ruined. Then again, it gives way to things like bluesky so i guess it has its upsides!

[–] glimse@lemmy.world 2 points 1 year ago (1 children)

See that's the thing ...toxicity DIDN'T take over, you just heard about it more.

This internet hate machine loves to pretend that the angry tweet screenshots they see reposted over and over are representative of the site as a whole while all the funny tweet screenshots they've laughed at are one in a million. But if you look at the usernames on the political ones it's usually the same handful of people...like that guy who starts every other tweet with "Holy fucking shit, Trump just..." Or the Brooklyn dad guy

[–] theTrainMan932@infosec.pub 1 points 1 year ago

I mean you know better than me (I'm not even on twitter so everything i see is just the internet perspective of it). I'll take your word for it as you're probably right!