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Apple Intelligence summary botches a headline, causing jitters in BBC newsroom
(www.theregister.com)
this post was submitted on 17 Dec 2024
247 points (98.8% liked)
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No shit. The fact they only discovered that once they've got burned proves they never even questioned what generative AI does.
Though I'm sure half of the blame is from them asking it to tack the most clickbaity headlines on every article they can. Even human editors all but outright lie in those, of course an AI is going to hallucinate you the best title it can.
they didn't. This is about a properly written headline by BBC being butchered when summarized by apple intelligence, which they have no control over.
The article doesn't explicitly state it, but the wording implies that this headline was not created by BBC. This appears to be a service running on Apple products producing its own summary of the news article. So the BBC didn't get burned by something they did and that's what they're complaining about.
Oh, well that's different. There is no reason Apple should be editorializing their content like that.
Apple wasn't directly creating these summaries, it was their on device AI summaries of the articles bastardizing it.
That's bullshit. You're not absolved of all wrongdoing because you used a computer as a middle man.
Apple chose to implement AI for this purpose, they are responsible for all output.
That's the BBC criticising Apple for indiscriminately mangling all notifications with AI, like news headlines. The BBC could boycott the Apple platform, but that's basically their only lever to stop Apple doing this besides asking nicely.
I didn't get that from the article but then, yeah, if it's Apple rewriting BBC headlines like that, what the hell are they thinking.
They aren't. They're just putting AI on everything.