this post was submitted on 19 Dec 2024
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[โ€“] LovableSidekick@lemmy.world 2 points 10 hours ago* (last edited 10 hours ago) (1 children)

Brick?

Anyway, maybe you have some insight - any idea why so many web designers prefer Light or Hairline now? Or at any rate the thinnest possible fonts? Did someone with credibility announce that thin fonts are actually easier to read, or is it just a style trend?

[โ€“] fool@programming.dev 1 points 44 minutes ago

Not that in particular, but design often comes down to the function f(keywords the branding people like) = very same-looking things. Yay trends.

A lot of fashion companies wanted to be "simple. bold. modern but ready for the future." Now all their logo fonts are basically the same. It's also why everyone loves Futura.

With websites, brand people pick the keywords "calm, professional, modern, reliable" and end up with blue so much that it's the most common website color. So I'm not surprised that the web designers in question picked something "friendly" and "modern" like some font you'd imagine would go well as white text on a matte or charcoal background.

Same reason why I see so much Comfortaa on slideshows (alphabetically near the start of the font list, and f(modern, smart) = title font)