this post was submitted on 07 Jan 2025
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[–] Ulrich@feddit.org 4 points 1 day ago

the logical thing to do is whatever gets the most people on the site the fastest, not do something that instantly alienates a massive amount of people

Not true. Facebook knows no one is leaving (at least not in any significant numbers). So what makes them money is showing ads. What allows them to show more ads is people staying on the site longer. What keeps people on the site longer is "engagement". The easiest way to keep people "engaged" is to sow discord.

Just think about it, are you more inclined to comment on an image of a cute puppy, or a post where someone is spreading disinformation?