this post was submitted on 14 Jan 2025
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[–] Lauchs@lemmy.world 3 points 13 hours ago

Back in the day, before ad blockers general unobtrusive ads generated more revenue per site visit. As ad blockers become popular, the value of those same ads were worth less.

So, to answer your question, they were able to pay the bills with discreet ads which we decided were too annoying, leading to the current spiral of decline.