this post was submitted on 07 Mar 2025
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One of the more recent examples from last year was Mozilla's announcement of PPA (Privacy-Preserving Attribution). Essentially the organisation is trying to create a new system for click-based advertising where an advertiser can be notified that you clicked on their ad, helping them and the websites which host their ads, without compromising your personal privacy. The way it has historically worked is you click on an ad and give away a ton of your personal data, or you straight up block all these ads and their trackers which makes a lot of the web unsustainable (because it is funded by advertising). Anyway, like with this latest controversy a lot of people didn't bother to read any of Mozilla's statements and instead based their entire opinion off clickbait headlines like 'Firefox's New 'Privacy' Feature Actually Gives Your Data to Advertisers' which made PPA sound like a reduction of consumer privacy, which it isn't. And again, like this current controversy, you also had a lot of privacy activists who do not live in reality claiming that anything other than a 100$ rejection of all advertising online equaled 100% complicity and that Mozilla had sold out on one of its core principles.