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John Giannandrea out as Siri chief, Apple Vision Pro lead in
(appleinsider.com)
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this post was submitted on 21 Mar 2025
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The problem is that Apple's extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they've been misled.
like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.
Apple’s big problem is that Apple intelligence’s two most interesting features, contextual awareness + Siri finally having deep integration, never got reliable enough to get into public or developer beta this year.
That was the thing everyone wanted, but they basically only got LLM summaries / drafting, and image generators. They got the stuff that is easy to make.