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As if it wasn't bad enough that they want me to use a random internet service to add a keyboard to a usb wifi receiver, they have the balls to put this for Firefox users. I clicked out of pure curiosity, as I'm not even remotely interested in involving a corporate internet service in getting my keyboard connected to my computer. This is the message you get now on Logi Options software if you have a Unifying Receiver: 
For the curious: https://logiwebconnect.com
EDIT: some people on the thread have brought up that the error message being displayed for Firefox users is due to the WebUSB API not being implemented by Firefox due to security concerns. This still does not justify having to use a web app to plug peripherals to a PC.
This might be new. I've been using Firefox for years and have a couple of Logitech unified receiver devices. I don't remember chrome being involved. That would've pissed me off too.
Pretty sure if you fire up Logitech Options right now on one of your devices with a receiver plugged, in you should see this pop up. On a skim through Google, it seems like they added this about a month ago or so.
On Mac, I just tried it and that does not happen. I don't have a wireless keyboard though, so that possibly is the difference