this post was submitted on 08 Aug 2023
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They aren't.
The author also makes a much more compelling argument than you on their position, and the article supports the argument with verifiable fact and links.
Only one side of the equation uses the phrase "identity politics", and it's the broken flailing, desperate side - Gay people are going to get married, trans people exist and interracial couples are going to walk down your main Street holding hands and smiling. You need to accept these basic facts about your fellow human beings.
One of my best friends is gay and married, and I fully support their right to do so and be recognized as a couple. I just don't see how the politics of a founder need to have any bearing on how I use the product. Conservatives like using iPhones and liberals still like their Chik-Fil-A food and Marvel entertainment despite Perlmutter moving huge amounts of money for conservative support. It's hypocritical for people to froth at the mouth over Brendan Eich while they still order from Amazon, shop at Walmart, and patron many other conservative companies. Identity politics in consumerism is ridiculous, and pandering to the virtue signaling helps no one. "Founder bad" arguments are pathetic, as are the constant reminders that we need to shop X for social causes.