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AI search finds publishers starved of referral traffic
(www.theregister.com)
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this post was submitted on 22 Jun 2025
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Hadn't thought of this before.
The AI summary stops people from going to the website, which means the website the AI used isn't getting any page views.
On a long enough timeline, it would kill webpages, then the AI has no new info to steal.
You had one job.
We do not need to worry. The amount of scraping and traffic those ais are doing are already killing every website. At least they all have full backups of the whole internet by now... Right? Righttt?
People have been talking about it since Google debuted their instant answers years ago.
Nobody listened or cared.
I switched to Kagi for this and they have “small web” and fediverse search.
They are a US based paid search engine and so far have not enshittified.
They’re one of the few US services I kept (low switching costs, low lock in, and a company I like) despite otherwise boycotting most other US products.