Years ago, I was involved in a construction project for a multi-unit residential building where wall and floor/ceiling panels were made in a factory and brought to the site to be assembled. Very similar to the article's picture where you see a whole room being lowered into place on a boom, except it was done face-by-face.

It was a major fiasco because of an error made by the architect regarding building code. Normally such an error would have been correctable without too much drama, but because of all the panels being made up it was really difficult to fix, and a lot of money way lost. The job went way long, into winter, which further lost money.

So my single experience, which may not be at all representative, is that these projects are intolerant to failure, error, deviation etc. If you could guarantee everyone will go perfectly, exactly the same each time, and no changes to plan then I think it's viable.

Never heard of such a project in any realm but they might invent it soon.