Pets.com is held up as the example of these late 90s tech bubble. No one could ever believe your have pet supplies sold online when you have a pet store a short drive away.

The problem with the company's business plan was that pet supplies of all types—food, toys, clothing, and so on—could be found easily at the nearest grocery or pet store. Given the choice between ordering online and waiting for delivery or walking into the nearest store to buy the product and take it home immediately, the majority of people preferred the latter.

But now Chewy is a very successful company with a loyal customer base and even Amazon covers much of what was sold at Pets.com.

People will say things like it was a good idea that was too early. But at the time it was ridiculed for the naivete and exuberance of people in the tech world.