I think even if it was a money loser, I think CBS would likely have wanted to hold on to the #1 late night show for a long time, just for bragging rights. Being #1 in late night is also useful for cross-promotion. Colbert always interviews the stars of major CBS shows: Tracker, Ghosts, Matlock, NCIS, etc. And being the #1 show means it's the first place that Hollywood stars stop to promote their movies, etc.

Sounds like you don't have an MBA and don't like to ruin everything like they do because of it!

The numbers people can't even comprehend what you said sometimes.

Give it a few years and they'll be baffled by reductions everywhere else.