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Welcome to Hell, MrBeast!
(lemmy.nz)
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this post was submitted on 12 Aug 2025
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He was the guy riding the cresting wave of YouTube enshittification. A lot of the more obnoxious marketing gimmicks - Soy Face, most notable - were pioneered by his team.
Idk if you can blame him explicitly for a generation of slop. But he's the physical embodiment of doing literally anything for attention. His mannerisms and soulless self-promotion have become the curse of the GenZ demographic.
He even picked the most obvious villain name!