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Study: Social media probably can’t be fixed
(arstechnica.com)
This is a most excellent place for technology news and articles.
This is a good point. It's like asking the question: "What is more important in politics? People, or ideas?"
People respond very differently to that. To some it's people, and to some it's ideas. That is why you have Xitter-like microblogging which is focused around people, and reddit-like communities which are focused around topics/ideas.